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Branded Program

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

Get Pre-Qualified Today

2025 Branded Program Year is Now Open

Submit your application to secure funds.

Double your budget with 50% cost reimbursement on:

  • International website development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

How to Apply:

  1. Register on the Food Export Portal
  2. Submit a Pre-Qualification
  3. Food Export will review and contact you if approved.

Is your company eligible to participate in the Branded Program?

A company headquartered in the U.S.

Midwest or Northeast regions

Meet SBA Guidelines

of a small business

Promote brand name products

with at least 50% U.S. agricultural content by weight

Important Dates for 2025 Branded Program Year

Branded Program Featured Supplier

Branded Program Success Stories

  • A Love for Lobster

    This Massachusetts-based seafood supplier used the Branded Program to help fund their booth costs at Seafood Expo North America, where they made $10M in sales.

    Read their Story

  • Branded Program Continues to Help Minnesota Supplier Expand Export Sales and Brand Awareness

    Branded Program Continues to Help Minnesota Supplier Expand Export Sales and Brand Awareness

    Participating in Food Export-Midwest’s Branded Program since 2016 has helped this Minneapolis, Minnesota supplier gain new export markets.

    Read their Story

  • Vermont Maple Syrup Exports Grow to Australia and the United Arab Emirates with Branded Program Participation

    Vermont Maple Syrup Exports Grow to Australia and the United Arab Emirates with Branded Program Participation

    Discover how Bascom Maple Farms, Inc. utilized the Branded Program to expand brand awareness for their maple syrup brands.

    Read their Story

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.