Focused Trade Mission to South Africa and Kenya for Ingredient Products

Jumpstart Your Product Export Sales to South Africa & Kenya

Sub-Saharan Africa presents numerous opportunities, which include the region’s digital economy, green economy, natural resources, consumption potential and improving value chains. Its large, young, and growing urban population will supplement the region’s labor force and will help it capitalize on its large demographic dividend.

USDA’s Office of Agricultural Affairs in Pretoria states that South Africa is an important market for agricultural products from the United States. The country is a favorable site for enterprises due to its developing market, which facilitates the effective transportation of both imported and domestically produced agricultural products to major urban centers and the greater Southern Africa region.

USDA’s Office of Agricultural Affairs in Nairobi reports that Kenya is East Africa’s economic powerhouse with a strong financial sector and a relatively well-developed logistics network, making it a regional hub. Kenya’s fast-growing population and middle class, combined with an expanding foodservice and retail sector, offer many opportunities for U.S. exporters.

U.S. Food & Agricultural Product Imports to South Africa, By the Numbers

U.S. Food Preparations and Ingredients – US$27 million (2022)
U.S. Processed Foods – US$118.7 million (2022)

U.S. Food & Agricultural Product Imports to Kenya, By the Numbers

U.S. Processed Foods – US$17.2 million (2023)

Products of Interest

Top U.S. products in demand:

Food Ingredients
Value-Added Feed Ingredients

Mission Itinerary

Upcoming

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

One-on-one meetings with qualified buyers
Pre-event custom product research including market overview, importation and distribution analysis
Market briefing by local USDA, Foreign Agricultural Service
Retail store tour
Table top showcase
Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
On-site assistance by Food Export’s In-Market Representative
Identifying top leads
Interpreter for Meetings
Translation of up to two pages of marketing material into the local language