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Focused Trade Missions

Focused Trade Mission to China for Retail and Food Service

Early Bird Registration Request Information
Event Date
August 11—13, 2025
Location
Shanghai and Hangzhou, China
Early Registration Deadline
Apr 11, 2025
Early Registration Price
$425

Jumpstart Your Product Export Sales to China

USDA’s Agricultural Trade Office (ATO) in Shanghai reports that as the largest export market for the United States, China provides a promising yet challenging and competitive market for agricultural products. A population of 1.4 billion, 65% urbanization, and a growing middle class create strong demand and potential for consumption of imported food and agricultural products. 

China remains the fourth largest market for the export of U.S. processed foods. The United States is also the fourth largest supplier of consumer-oriented food products to China, behind Brazil, Thailand, and New Zealand.

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S. Processed Foods – US$2.4 billion (2023)
  • Total U.S. Agricultural Exports – US$29 billion (2023)

Products of Interest

Top U.S. products in demand: Upcoming

Mission Itinerary 

Sunday, August 10, 2025: Arrive in Shanghai

Monday, August 11, 2025: Briefing and one-on-one meetings with Buyers

Tuesday, August 12, 2025: Retail Tour, Travel to Hangzhou

Wednesday, August 13, 2025: Retail Tour, one-on-one meetings with Buyers

Thursday, August 14, 2025: Travel home or continue on to Hong Kong

Schedule is subject to change.

Register for Two Back-to-Back Missions!

Focused Trade Mission to Hong Kong for Retail and Foodservice

August 14—15, 2025

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Interpreter for Meetings
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

China Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.