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Focused Trade Missions

Focused Trade Mission to Japan for Retail and Food Service

Early Bird Registration Request Information
Event Date
October 27—28, 2025
Location
Tokyo, Japan
Early Registration Deadline
Jun 25, 2025
Early Registration Price
$425

Jumpstart Your Product Export Sales to Japan

There are tremendous opportunities for U.S. exporters willing and able to follow the strict Japanese product regulations and keep up with the latest trends in this market. Under the U.S. – Japan Free Trade Agreement (effective January 1, 2020), nearly 90% of U.S. food and agricultural imports into Japan are either duty free or receive preferential tariff access. Japan is also the third largest U.S. export market for processed foods.

USDA’s Agricultural Trade Office (ATO) in Osaka reports that the Japanese food market was valued at US$564 billion in 2022 with retail sales accounting for US$327 billion (58%) and foodservice sales accounting for US$237 billion (42%). Japan relies on imports from other countries for the bulk of its food supply. The U.S. was the leading supplier of consumer-oriented agricultural products with a 17% market share. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. Japan’s food industries are well-developed and innovative in all sectors, including retail, foodservice, food processing, and distribution.

U.S. Food & Agricultural Product Exports to Japan, By the Numbers:

  • U.S. Processed Foods – US$2.6 billion (2023)

Products of Interest

Top U.S. products in demand: Upcoming

Mission Itinerary 

Sunday, October 26, 2025: Arrive in Tokyo

Monday, October 27, 2025: Briefing and Retail Tour

Tuesday, October 28, 2025: One-on-one meetings with Buyers

Wednesday, October 29, 2025: Travel home or continue on to Seoul

Schedule is subject to change.

Register for Two Back-to-Back Missions!

Focused Trade Mission to Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice

October 29—31, 2025

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Interpreter for Meetings
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

Japan Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.