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Focused Trade Missions

Focused Trade Mission to Vietnam for Food Ingredients, Retail, and Food Service

Early Bird Registration Request Information
Event Date
April 2—3, 2025
Location
Ho Chi Minh City, Vietnam
Early Registration Deadline
Dec 06, 2024
Early Registration Price
$425

Jumpstart Your Product Export Sales to Vietnam

USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam has Southeast Asia’s fastest-growing middle class. Urban dwellers have fared particularly well during Vietnam’s economic transformation. Citizens living in first and second-tier cities have income about two to three times higher than the national average and are more open to new and high-value food products than shoppers in rural areas.

Vietnam has a young population, stable political system, commitment to sustainable growth, relatively low inflation, stable currency, strong foreign direct investment (FDI) inflows, and strong manufacturing sector. In addition, the country is committed to continuing its global economic integration, which allows more openings for foreign products and better alignment with international standards.

The forecast for growth in the retail and foodservice sectors is promising for U.S. exporters.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

  • U.S. Consumer-Oriented Products – US$1 billion (2023)
  • U.S. Processed Foods – US$632 million (2023)
Want to learn more about this mission? Watch this video presentation featuring our In-Market Representative.

Products of Interest

Top U.S. products in demand:

Consumer & Foodservice oriented products:

  • Dairy products
  • Tree nuts
  • Poultry Meat & products
  • Soup & other food preparations
  • Chocolate & cocoa products
  • Non-alcoholic beverage (juices, coffee, tea, etc.)
  • Beef & beef products
  • Processed vegetables
  • Pork & pork products
  • Processed fruits
  • Cereals & pasta
  • Condiments & sauces
  • Confectionery
  • Spices
  • Pet foods

Food Ingredients:

  • Sweet whey powder
  • Milk powder
  • Lactose powder
  • Alhydrous milk fat
  • Dairy product replacements

Mission Itinerary 

Tuesday, April 1, 2025: Arrive in Ho Chi Minh City

Wednesday, April 2, 2025: Briefing and Retail Tour

Thursday, April 3, 2025: One-on-one meetings with Buyers

Friday, April 4, 2025: Depart Ho Chi Minh City

Schedule is subject to change.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Interpreter for Meetings
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

Vietnam Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.