Focused Trade Mission to Vietnam for Food Ingredients, Retail, and Food Service

Jumpstart Your Product Export Sales to Vietnam

USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam has Southeast Asia’s fastest-growing middle class. Urban dwellers have fared particularly well during Vietnam’s economic transformation. Citizens living in first and second-tier cities have income about two to three times higher than the national average and are more open to new and high-value food products than shoppers in rural areas.

Vietnam has a young population, stable political system, commitment to sustainable growth, relatively low inflation, stable currency, strong foreign direct investment (FDI) inflows, and strong manufacturing sector. In addition, the country is committed to continuing its global economic integration, which allows more openings for foreign products and better alignment with international standards.

The forecast for growth in the retail and foodservice sectors is promising for U.S. exporters.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

U.S. Consumer-Oriented Products – US$1 billion (2023)
U.S. Processed Foods – US$632 million (2023)

Download the Flyer for the Focused Trade Mission to Vietnam for Food Ingredients, Retail, and Food Service

Want to learn more about this mission? Watch this video presentation featuring our In-Market Representative.

Products of Interest

Top U.S. products in demand:

Consumer & Foodservice oriented products:

Dairy products
Tree nuts
Poultry Meat & products
Soup & other food preparations
Chocolate & cocoa products
Non-alcoholic beverage (juices, coffee, tea, etc.)
Beef & beef products
Processed vegetables
Pork & pork products
Processed fruits
Cereals & pasta
Condiments & sauces
Confectionery
Spices
Pet foods

Food Ingredients:

Sweet whey powder
Milk powder
Lactose powder
Alhydrous milk fat
Dairy product replacements

Mission Itinerary

Tuesday, April 1, 2025: Arrive in Ho Chi Minh City

Wednesday, April 2, 2025: Briefing and Retail Tour

Thursday, April 3, 2025: One-on-one meetings with Buyers

Friday, April 4, 2025: Depart Ho Chi Minh City

Schedule is subject to change.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

One-on-one meetings with qualified buyers
Pre-event custom product research including market overview, importation and distribution analysis
Market briefing by local USDA, Foreign Agricultural Service
Retail store tour
Table top showcase
Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
On-site assistance by Food Export’s In-Market Representative
Identifying top leads
Interpreter for Meetings
Translation of up to two pages of marketing material into the local language