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Focused Trade Missions

Focused Trade Mission to Colombia for Retail and Food Service

Early Bird Registration Request Information
Event Date
November 12—13, 2025
Location
Bogota, Colombia
Early Registration Deadline
Jul 09, 2025
Early Registration Price
$425

Jumpstart Your Product Export Sales to Colombia

USDA’s Office of Agricultural Affairs (OAA) in Bogota reports that Colombian middle-class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products. Colombia is now the second largest importer of processed food in South America. Colombia is also the largest U.S. export market in South America for intermediate products which is where most food ingredients are aggregated.

The U.S. Colombian Trade Promotion Agreement (CTPA) entered into force in May 2012. This comprehensive trade agreement eliminated tariffs and other barriers to goods and services. Although over 80% of U.S. exports of consumer and industrial products to Colombia have become duty-free, the CTPA provided a duty-free tariff-rate-quota (TRQ) on certain goods that operate under a first come/first serve basis, except for rice and poultry, which are subject to auctions managed by Export Trading Companies (ETC). 

U.S. Food & Agricultural Product Exports to Colombia, By the Numbers:

  • U.S. Processed Foods – US$449.4 million (2023)
  • U.S. Intermediate Products – US$1.3 billion (2023)

Products of Interest

Top U.S. products in demand: Upcoming

Mission Itinerary 

Tuesday, November 11, 2025: Arrive in Bogota

Wednesday, November 12, 2025: Briefing and Retail Tour

Thursday, November 13, 2025: One-on-one meetings with Buyers

Friday, November 14, 2025: Depart Bogota

Schedule is subject to change.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Interpreter for Meetings
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

Colombia Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.