2025 Market Builder – India

Market Scan

provides initial, in-depth market research services for a specific product, including:

• Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
• Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
• Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Food Export’s India In-Market Representative

Sumit Saran has more than 20 years of experience in managing and implementing launch and promotion of various international food products in India.

Sumit Saran is Director of SS Associates, an international food marketing consulting firm based in Delhi NCR, India. The firm is involved in marketing of high value foods from many parts of the world in India. Specifically, from the US, SS Associates currently represents and markets Washington Apples, USA Pears, American Pistachios, US Cranberries, Northwest Cherries and American Pecans in the high growth Indian market.

From 2013-2018, Sumit Saran was the Head of International Foods at Future Group, one of India’s largest retailers at that time. His responsibilities included setting up distribution channels for imported foods, establishing international tie-ups and handling international food promotions across the various retail formats that Future Group owned and operated.

From 2000-2013, Sumit Saran was part of an agribusiness consulting firm that specialized in generic marketing of international foods in India.

Mr. Saran holds a Master’s degree in international relations (specializing in international food business) and has been specially trained in the United States under a USAID project in management and dissemination of agribusiness information.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
• In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

Upcoming.