Food Export Midwest Northeast USA logo

Product Showcases

New Product Trade Showcase – Japan

Registration Closed Request Information
Event Date
September 18, 2024
Location
Tokyo, Japan
Registration Deadline
Aug 18, 2024

Showcase Your Company and Products at International Trade Shows

The Agricultural Trade Office (ATO) of the U.S. Embassy in Tokyo, in collaboration with Food Export, is coordinating a U.S. Agricultural New Products Trade Showcase featuring primarily new-to-market food and beverages and What’s Hot American cuisine trends as theme.  The showcase will be held at a city hotel in Tokyo on Wednesday September 18, 2024.  Approximately 200 quality importers and buyers from the Tokyo area will be invited to the event in order to help U.S. companies find buyers and distributors. 

Don’t have the time or resources to travel to Tokyo, Japan for the New Product Trade Showcase? Use this service as a steppingstone into the Japan market! 

Registration Includes

  • Virtual consultation with Food Export’s in-market representative in Japan
  • Tabletop space at the showcase with a dedicated booth representative for each company
  • Translation of up to 2 pages of marketing materials.
  • Post-showcase summary report with leads/trade contact list.

* US suppliers are required to ship samples and marketing material to Japan in order to have them available at their booth.

*Participation is limited to suppliers who are not already exhibiting at the tradeshow where the showcase is taking place. Additionally, due to limited showcase capacity for each show and the intent to reach as many exporters as possible with this program, exporters are limited to participation in no more than four showcases per year. 

Target Products

New-to-market U.S. agricultural products including: Fresh, frozen, or processed items for sale to either the retail or food service sectors.

Exhibitors may display multiple products, but each item must contain at least 51% U.S. origin products by weight, not including water. Priority will be given to exhibitors showing products that are not yet available in Japan.

Preparation Assistance

Japan Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for up to 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Foreign market compliant packaging/labeling
  • Marketing and point-of-sale materials
  • And much more!
Learn More about the Branded Program

 

 

Your Connection To Growth®

©2025 Food Export Association of the Midwest USA and Food Export USA–Northeast. All Rights Reserved.


Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.