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Product Showcases

Product Showcase at Saudi HORECA 2025

Register Online Request Information
Event Date
November 24—26, 2025
Location
Riyadh, Saudi Arabia
Registration Deadline
Oct 14, 2025
Registration Price
$100

Showcase Your Company and Products at International Trade Shows

Don’t have the time or resources to travel to Saudi Arabia for the Saudi HORECA show? Use this service as a steppingstone into the Middle East market! 

HORECA is the biggest hospitality exhibition in the region. The annual trade fair has become an essential business meeting place for the hospitality, foodservice and beverage industries in Saudi Arabia and attracts local and international exhibitors, visitors, and industry leaders. The event will feature a variety of activities including workshops, culinary art shows, barista competitions and much more.

Participation for the showcase is on a first-come, first-served basis.

Suppliers are strongly encouraged to send product samples to the show to gain the greatest benefit. 

“We found good value in this [service]. The post-show reports, leads and contacts have started great discussions. It makes it a lot easier to penetrate these foreign markets when we can participate in showcases like these without having to be physically present.”

Best Buy Grocers

Participated in showcases at ANUFOOD Brazil, Natural & Organic Products Europe, HK Food Expo and ESPACIO in 2023.

Food Export Participant since 2018.

Services Provided

  • Virtual Pre-show briefing with our In-Market Representatives to gain brief knowledge prior to the show.
  • Samples and literature displayed in the booth and shared with key prospects.
  • 1 Page post-show report with trade contact list.
  • Shipping instructions to send product samples to the show. 

*Participation is limited to suppliers who are not already exhibiting at the tradeshow where the showcase is taking place. Additionally, due to limited showcase capacity for each show and the intent to reach as many exporters as possible with this program, exporters are limited to participation in no more than four showcases per year. 

Products of Interest

  • Hotel, Restaurant and Institutional Management Products

Preparation Assistance

Saudi Arabia Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

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exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

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Export Essentials Online

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refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

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