From the Field: In-Market Representative Reports – April 2025

Food Export – Midwest and Food Export – Northeast have developed a network of 19 uniquely experienced In-Market Representatives around the globe. These local marketing experts in the food industry provide Food Export with on-the-ground assistance to implement our various programs and services.

In addition, through regular trade servicing, these local representatives report on local issues, trends, and opportunities for international buyers to connect with suppliers of U.S. agricultural and food products. Every month we share with you some of the top market insight from the trade servicing reports we receive in order to improve your international export efforts.

Brazil: Foodservice Rebound & Premium Import Growth 

Brazil’s foodservice industry surged by 16.1% in 2024, fueled by consumer confidence, increased dining out, and stronger employment rates. A remarkable 86% of foodservice operators reported profitability, signaling strong market resilience and renewed business confidence. 

On the retail side, demand for imported agricultural products rose by 8.5%, with particular interest in premium organic and non-GMO items. Brazilian consumers are becoming more quality-conscious and food safety-focused, creating a favorable environment for U.S. producers of specialty, health-driven, and clean-label foods.

The Caribbean: CARICOM Extends Food Security Goals to 2030 

CARICOM’s ambitious “25 by 2025” initiative, originally targeting a 25% reduction in food imports by 2025, has now been extended to 2030. This adjustment reflects global challenges including trade volatility and climate impacts, while reaffirming regional commitment to food security and local agricultural growth. 

Since 2022, local food production across the Caribbean has grown by 24%, backed by investment in ag-tech, sustainable practices, and improved infrastructure. Yet, imported products—especially high-quality, value-added, and specialty foods—remain critical to meeting demand. 

For U.S. exporters, the Caribbean presents dual opportunities: 

• Support regional production through equipment, tech, and supply chain solutions. 
• Expand exports of processed, organic, and health-conscious food items to meet shifting consumer preferences. 

Improved logistics, trade facilitation, and food safety regulations make the region increasingly accessible and attractive for long-term U.S. partnerships.

Costa Rica: Retail Expansion Driving Import Opportunities 

Costa Rica’s retail sector is gaining momentum with Walmart Central America’s continued investment in local communities. The opening of a new Palí store in Chomes, Puntarenas marks the 223rd store in the country under this format, backed by a $1.5 million investment. Offering over 3,000 products—ranging from groceries to primary care essentials—the store enhances product accessibility for residents, nearby communities, and tourists alike. 

This expansion is more than just bricks and mortar; it reflects growing consumption patterns and greater demand for imported food products, including from the U.S. market. As new stores open and product variety expands, U.S. exporters have increasing opportunities to negotiate imports and introduce high-quality, value-added goods to Costa Rican consumers. 

Taiwan: Beef Leads in Rising U.S. Agricultural Exports 

In 2024, U.S. exports of agricultural and related products to Taiwan reached $3.8 billion, marking a 2% year-over-year increase. Consumer-oriented exports continued to dominate, with beef exports ($709 million) surpassing soybeans for the second consecutive year. Other top U.S. exports included soybeans, corn, wheat, fresh fruit, and poultry. 

Despite modest overall growth, Taiwan retained its position as the eighth largest market for U.S. agricultural exports. This sustained demand, particularly in high-value categories, highlights Taiwan as a strategic market for exporters focusing on quality, consistency, and strong bilateral trade ties.