Food Export – Midwest and Food Export – Northeast have developed a network of 19 uniquely experienced In-Market Representatives around the globe. These local marketing experts in the food industry provide Food Export with on-the-ground assistance to implement our various programs and services.
In addition, through regular trade servicing, these local representatives report on local issues, trends, and opportunities for international buyers to connect with suppliers of U.S. agricultural and food products. Every month we share with you some of the top market insight from the trade servicing reports we receive in order to improve your international export efforts.
Costa Rica: A Sweet Market on the Rise
Costa Rica’s confectionery and snacks market is experiencing significant growth, fueled by evolving consumer preferences. The confectionery sector was valued at approximately 800 million CRC in 2023 and is projected to grow at an annual rate of 3% to 4% over the next five years. Chocolate remains a dominant force, while fruit-based confections continue to gain popularity among Costa Rican consumers.
The snacks market is also on the rise, expected to reach 1.2 billion CRC in 2023, with an annual growth rate of 4% to 5%. Tropical and savory snacks—such as plantain chips, yucca chips, and nuts—are highly favored, alongside sweet, packaged goods like cookies. The demand for better-for-you and eco-friendly snack options is also increasing, prompting retailers and distributors to stay ahead of these evolving trends.
Japan: Blending Tradition with Innovation
In 2024, Japan’s food industry is striking a balance between tradition and innovation, with sustainability at the forefront. Plant-based eating is gaining momentum, with supermarkets and restaurants expanding their offerings to include soy and pea protein-based alternatives. Vegan ramen and plant-based sushi are now commonplace, reflecting a growing interest in eco-conscious and health-focused diets.
Beyond plant-based dining, Japanese consumers are embracing high-quality convenience foods, Japanese-fusion cuisine, and upgraded desserts. The revival of regional flavors is also a key trend, as consumers seek nostalgic and authentic culinary experiences. These trends will continue to evolve throughout the year, with monthly updates providing deeper insights.
South Korea: Digital Innovation in Food Labeling
South Korea is making strides in food labeling innovation, with the Ministry of Food and Drug Safety introducing a revision to the “Enforcement Rules on Labeling and Advertising of Food.” This change enables key product information—such as names and expiration dates—to be prominently displayed on packaging, while other details can be accessed electronically via QR codes.
This expanded use of e-labels includes nutritional details, ingredient lists, and business locations, with essential information like calorie counts and the top three ingredients still required on physical packaging. Additionally, font sizes for critical labeling will increase from 10 to 12 points, improving readability for consumers. This initiative aims to enhance accessibility, reduce packaging costs for businesses, and promote environmental sustainability by minimizing waste.
United Kingdom: The Rise of High-Protein Products
High-protein products are taking the UK food market by storm. Once primarily associated with gym enthusiasts, protein-rich foods have now entered the mainstream. As more individuals recognize the role of protein in overall health—including hair and skin wellness—demand has surged.
Retailers, particularly high-end supermarkets like Marks & Spencer, are leading the charge with innovative product lines. High-protein lentil noodles, tortilla wraps, salads, and even protein-fortified chicken are becoming widely available. With consumer awareness at an all-time high, the trend is expected to continue shaping the UK food industry in 2024 and beyond.
