U.S. pet food companies offer a wide variety of innovative products and high availability in both e-commerce and brick-and-mortar channels, making the U.S. a leading producer of pet food and pet care products.
At this year’s Global Pet Expo, John Eppinger, Branded Program Coordinator, observed that “Made in the USA” dominated the show floor. “International buyers hold U.S. products in high regard,” he noted. In addition to functional and premium pet foods, there is a growing trend for gourmet products such as Oreo-shaped treats and dog-friendly soda. These growing trends are a result of shifts in consumer behavior, such as dual-income households with no kids.
This is a propitious time for U.S. companies seeking to start exporting or to expand their existing markets. The Branded Program at Food Export has the resources to support both endeavors. The team has already supported pet food companies promote their products with:
Take a look at the full list of eligible domestic and international expenses on pages 18-22 of the Branded Manual, available on our Branded Resources page. And read the Success Story of Blackwood Pet Food, one our pet food suppliers.
The global market for pet food has observed a significant shift in pet ownership culture in recent years as pet owners are becoming more conscious of the ingredients in pet food. As the industry continues to evolve, so does the demand for innovative products including food, treats and specialized health products. These developments open more opportunities for U.S. suppliers to break into new markets.
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