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Branded Program

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

Get Pre-Qualified Today

2024 Branded Program Year is Now Open

Submit your application at opening to secure funds.

Double your budget with 50% cost reimbursement on:

  • International web site development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

Is your company eligible to participate in the Branded Program?

A company headquartered in the U.S.

Midwest or Northeast regions

Meet SBA Guidelines

of a small business

Promote brand name products

with at least 50% U.S. agricultural content by weight

Current Funding

Due to unprecedented demand for funding, applications submitted to the 2024 Branded Program after January 15, 2024 will be placed on a waiting list.  Check with your Branded team for more information. We greatly appreciate your support and enthusiasm for the Food Export Branded Program. Should more funding become available for your application, your company will be notified. We look forward to being part of your export journey.

Learn more about the Branded Program eligibility requirements.

The first step in the application process is to submit a free Pre-Qualification.

For Current Branded Program Participants

Important Dates

  • Start of 2024 program year – January 1, 2024
  • Deadline to submit contract change requests (End of the 2024 program year) – December 31, 2024
  • Deadline to submit reimbursement claims and corresponding documentation requests and Evaluations – Due February 28, 2025

Branded Program Success Stories

  • Vermont Maple Syrup Exports Grow to Australia and the United Arab Emirates with Branded Program Participation

    Vermont Maple Syrup Exports Grow to Australia and the United Arab Emirates with Branded Program Participation

    Discover how Bascom Maple Farms, Inc. utilized the Branded Program to expand brand awareness for their maple syrup brands.

    Read their Story

  • Connecticut Company Earns New Export Market

    Connecticut Company Earns New Export Market

    Dickinson Brands secured its first sale to Mexico with support from the Branded Program

    Read their Story

  • Export Growth for Maine Harvested Seaweed Supplier

    Export Growth for Maine Harvested Seaweed Supplier

    “The Branded Program is a great help for small businesses seeking to expand their international footprint. We would not have been able to do as much as we did without it.”

    Read their Story

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.