Market Builder

Finding the right buyers in the right markets to fuel exporting success

Flexible, Customized Research to Uncover New Potential in International Markets

Exporters looking to find new distributors or importers should take advantage of Market Builder. This one-of-a-kind program offers custom packages designed to each exporter's needs and provides valuable expert feedback about their product’s potential in new international markets within all industry segments. Market Builder has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Scan

Market Scan provides in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price, and marketability.
  • Target Importer List: Includes names, contact information and summary of importers’ profiles.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An In-Market Representative (IMR) will assist in communication, interpretation,
    and moderation of meetings.