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Webinar: A Cup of Coffee in Asia

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Aug 23, 2018 - Aug 23, 2018

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9:30 AM CDT (10:30 AM EDT)

Learn about the trends in three hot markets: Korea, Japan and Taiwan. Join three of Food Export’s In-Market Representatives for a conversation about what’s new (and what’s not) in their respective markets. Bring plenty of questions as this session will have lots of time for Q&A.

Our experts: 

  • Jeff McNeill, In-Market Representative in Japan
  • Ken Yang, In-Market Representative in Korea
  • Steven Chu, In-Market Representative in Taiwan

Important Registration Note: Individuals who register below should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

About the Presenter:

Jeff McNeill is President of Market Makers Inc., which has represented Food Export - Midwest and Food Export - Northeast in Japan since 2004. Jeff has lived in Japan for the past 25 years, originally serving as the Director of Marketing for Ore-Ida Foods Japan, a division of Heinz Company, before starting Market Makers in 1987. Jeff has written several publications on the Japanese market for the U.S. Embassy in Tokyo, including books on the Japanese Foodservice Market and the Japanese Food Processing Market. In his free time he also serves as Board of Governor of the Tokyo American Club, Vice President of the Harvard Business School Club of Japan and as Board Director for Nishimachi International School in Japan. Jeff has a BA degree from Princeton University and an MBA degree from the Harvard University Graduate School of Business. Market Makers also currently represents several other U.S. co-operators in Japan, including the Raisin Administrative Committee, The U.S. Dairy Export Council, and the U.S. Dry Bean Council and does work of behalf of U.S. food companies in Japan.

Ken Yang has over 20 years experience in international trade, economic & business development, market research, and financial and investment advisory services both for private and public businesses. Ken has worked for American States for 18 years in Korea for the promotion of trade and foreign direct investment. He currently represents Food Export Associations, Northwest Cherry Growers and Pennsylvania Department of Community and Economic Development in the Korean market. Mr. Yang is working closely with over 400 Korean food buyers and distributors to provide food marketing services. Those buyers and distributors are from consumer goods, food and agricultural products, dairy, HRI, bakery, hardwood, fishery, food processing and manufacturing, retail, hypermarkets, PR & media, etc. Mr. Yang received a MBA in International Business from Sogang Graduate School of Business Administration.

Steven Chu began his service as an Account Executive at a local advertising agency, Grant Advertising Co. At the agency, he worked with the Washington Apple Commission and Northwest Cherry Growers. Ever since the formation of SCA in 1986, his client list had expanded from 6 U.S. agricultural cooperators to 15 commodity boards & private companies. Over the last 24 years, his focus has been to develop market potential and/or promote product sales in Taiwan. For the last several years, SCA has been working with Food Export to promote processed food products and food ingredients from the Midwest & Northeast regions.

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