Resources Overview

The new and improved Branded Resources page consolidates key documents, important links, video tutorials, blogs, and more, acting as your “one-stop shop” for all things related to the Branded Program. We’ve designed this page to provide our suppliers with easily accessible tools to help them better understand the Branded Program and its processes.

Login to the portal to:

  • Pre-Qualify
  • Apply
  • Submit Claims
  • Submit Evaluations

Important Dates for the 2025 Branded Program Year

Reminders for 2024 Branded Program Year

Branded Program Featured Supplier – Bassetts Ice Cream

Branded Program Featured Supplier – Cooper Street Snacks

Video Tutorials

How-To: A Branded Program Series – Access the Full Playlist Here

Branded Claim Booklet

The Branded Claim Booklet outlines all the claims eligible for reimbursement.

Search the tabs and learn the details for the different types of claims.

Marketing Support for Your Importer

Find out how the Branded Program can help offset international marketing costs for U.S. suppliers working with an international importer.

Read Full Story

From the Branded Program: Booking Airfare

Review these tips to ensure that your travel is eligible for reimbursement.

Read Full Story

From the Branded Program: Hotel Folios

Do you know what the most common mistake is when claiming lodging?

Read Full Story

Branded Program Success Stories

  • Branded Program Increases Exports of Family Tradition

    Branded Program Increases Exports of Family Tradition

    “Food Export really gave us a head start to present at par with the biggest food brands.”

    Read their Story

  • A Success Story in Global Markets: American Pharmaceutical Innovations Company 

    A Success Story in Global Markets: American Pharmaceutical Innovations Company 

    “The financial support and exposure to international markets afforded by the program have been instrumental in our ability to navigate economic downturns, the COVID-19 pandemic, and regional unrest, ultimately leading to a significant increase in our export sales.”

    Read their Story

  • Growing Exports for Michigan Cookie Company

    Growing Exports for Michigan Cookie Company

    Founded in 2011, Cooper Street Cookies are made from an “original 100-year-old cookie recipe based on quality ingredient with no nuts, no dairy and nothing artificial and are delighting cookie lovers of all ages.”

    Read their Story