American Pharmaceutical Innovations Company (AMPHARMA), a family-owned leader in animal health products and feed additives, has showcased remarkable resilience and growth in the international market. Leveraging the support of the Food Export-Midwest’s Branded Program, AMPHARMA has overcome international challenges, including economic downturns, the COVID-19 pandemic, and regional unrest, to expand its exports and increase sales significantly.
Since their first engagement with the Branded Program in 2017, AMPHARMA’s export sales have surged by an impressive 25-30%. This increase is a testament to the program’s efficacy in fostering international business opportunities and helping U.S. companies navigate the complexities of global trade.
Contrary to traditional retail distribution, AMPHARMA employs a unique strategy by partnering with local distributors. These distributors, acting on veterinarians’ recommendations, play a crucial role in penetrating the local markets of the 15 countries they now serve. This approach has been instrumental in their ability to tailor their offerings to diverse international markets’ specific needs and preferences.
Success facilitated in part by the Branded Program support has enabled AMPHARMA to contribute significantly to the local economy through job retention and increased production. The expansion of AMPHARMA’s international market presence has not only bolstered sales by 25-30% amidst challenging global conditions but has also reinforced its commitment to delivering high-quality animal health solutions worldwide.
As a small, family-owned business, AMPHARMA prides itself on its agility, customer-centric approach, and ability to adapt to the evolving needs of the global market. The company’s foundation on family values extends to its relationships with distributors, employees, and the communities it serves.
“Participating in Food Export-Midwest and Food Export-Northeast’s programs and services, particularly the Branded Program, has been a pivotal factor in our global expansion and success,” shared Dr. AL MacKar, MD, MSc, MBA, President, American Pharmaceutical Innovations Company AMPHARMA. “The financial support and exposure to international markets afforded by the program have been instrumental in our ability to navigate economic downturns, the COVID-19 pandemic, and regional unrest, ultimately leading to a significant increase in our export sales. We are deeply grateful for the opportunities provided by Food Export, which have helped us strengthen our international presence and, in turn, supported our local economy through these challenging times.”
American Pharmaceutical Innovations Company’s (AMPHARMA) journey is a shining example of how strategic partnerships, and the proper support can propel a small family-owned business to international success. Through the Branded Program, they have expanded their global footprint and demonstrated the resilience and potential of American innovation in the face of adversity. AMPHARMA’s story is a testament to the strength and effectiveness of the support structures to aid U.S. small- and medium-sized businesses in reaching new heights on the world stage. In light of this, they strongly urge the government to maintain and increase the funding for the Market Access Program, which funds Food Export’s Branded Program through the Farm Bill. Such support is vital for enabling small businesses like this to continue thriving, driving the expansion of U.S.-made products’ exports worldwide, and reinforcing the global standing of American enterprise.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!
If your company has a success to share, email us at info@foodexport.org.
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