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Pennsylvania Snack Supplier Finds Export Success with Food Export-Northeast

“We had lost touch with this buyer over the years. Because of Food Export’s Buyers Mission, we met face to face with the buyer, and it gave us a chance to look at new opportunities in club-size packs and rejuvenate our connection with this buyer, resulting in new sales and, more importantly, a long-term relationship.” 

In May of 2022, Herr Foods Inc., located in Nottingham, Pennsylvania, attended Food Export’s Sweets & Snacks Buyers Mission in Chicago, where they met with a buyer from Mexico. Herr Foods had previously worked with Soriana Club Mexico but had not sold anything in the last several years. They re-established the relationship and created new business because they met the buyer in person during the Buyers Mission. In 2022, Herr Foods exported more than $55,000 in barrel snacks to Mexico, and in 2023, it sold $70,000 of barrel snacks and club packs to this buyer. Herr Foods anticipates that sales of their snacks to this Mexican buyer will double in 2024. 

According to Don Lyle, International Sales Director at Herr Foods Inc., “We had lost touch with this buyer over the years. Because of Food Export’s Buyers Mission, we met face to face with the buyer, and it gave us a chance to look at new opportunities in club-size packs and rejuvenate our connection with this buyer, resulting in new sales and, more importantly, a long-term relationship.” 

In 2023, Herr Foods Inc. participated in another Food Export activity and attended Food Export’s Focused Trade Mission to South Korea for Healthy Ingredients, Retail, and Food Service. The company participated in a retail tour in Seoul and met with 18 Korean buyers during private meetings the following day. Due to these actions, the Nottingham, Pennsylvania-based supplier gained $23,000 in sales to Korea for their snack food products. This sale marked the first initial shipment to the Korean company, with hopes of more shipments in the near future.

Herr Foods Inc. was founded in 1946 and has grown immensely, becoming a leader in the snack food industry. Herr Foods Inc. produces over 340 snack food items in the retail distribution channel. The company has been family-owned and operated since its start over 78 years ago. Herr Foods Inc. has been dedicated to exporting its products to over 50 countries since 1995.

Herr Foods Inc. has utilized Food Export programs such as Buyers Missions, Market Builder, Focused Trade Missions, the Export Advisor Program, the Food Export Helpline™, seminars, and the Online Product Catalog to help aid in foreign exports throughout the years.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

 

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