This Massachusetts-based seafood supplier used the Branded Program to help fund their booth costs at Seafood Expo North America, where they made $10M in sales.
In 2023, Rocky Neck Lobster Co dba Cape Ann Lobstermen participated in Food Export-Northeast’s Branded Program to exhibit at Seafood Expo North America, one of the world’s largest seafood trade shows that attracts a wide variety of international buyers. As a participant in the Branded Program, Rocky Neck Lobster Co. was able to get half of their booth cost reimbursed. These marketing efforts helped the Pennsylvania-based supplier actualize $10,000,000 in sales and establish 8 new distributorships.
Rocky Neck Lobster Co. has been a Branded Program participant since 2022. In addition to the Branded Program, they have also participated in many other Food Export Northeast services. These include the Buyers missions at Seafood Expo North America and the Trade Leads and Online Product Catalog.
The above photo is from Rocky Neck Lobster Co’s booth at Seafood Expo North America 2023.
A woman-owned business, Rocky Neck Lobster Co, dba Cape Ann Lobstermen, was established based on three core beliefs: trust, hard work, and a common love for a fishery and its members. Rocky Neck Lobster Co’s facility is located on the waterfront in historic Gloucester, Massachusetts, and is committed to providing a top-quality product and exceptional services to all involved in transporting a lobster from the trap to the consumers’ plate. Their offerings include but are not limited to, Lobster, Oysters, and Jonah Crab.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
Seafood Activity Success
Branded Program Success
8 New Distributorships Established
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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities, and hiring additional employees. Read the Success Stories to learn more!
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