Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

If your company has a success to share, email us at

Connecticut Supplier Gains Exports to Canada

by Food Export | Dec 14, 2017
Food Export’s Market Access Program (MAP) funded Branded Program helps approved U.S. Suppliers receive 50% cost reimbursement for a wide variety of international marketing activities. The program helps alleviate some of the heavy financial burden associated with gaining new export business by sharing the expense of international web site development, packaging and label modifications, advertising, and in-store promotions.

American Halal Company, Inc. dba Saffron Road Foods from Stamford, Connecticut has utilized the Branded Program since 2013 to gain product exposure in international markets for their Mediterranean Snacks and Saffron Road Chicken prepared meals. Specifically in 2016 the company utilized their funds to gain brand recognition in Canada by attending trade shows and making label/package modifications. Reported by the company this past January, the MAP funding assistance helped American Halal Company gain $41,000 in new export sales while also gaining 9 new foreign buyer contacts and making 3 new agent relationships.

American Halal Company, Inc. dba Saffron Road Foods began in 2010, when the availability of Halal products were limited, especially in the frozen foods section of mainstream retailers as well as in high end natural foods stores. Saffron Road thus debuted nationally in July 2010 in Whole Foods stores as the world’s first Halal-certified, antibiotic free, and humanely raised frozen entree. Their first product lines, four frozen Indian Entrees, were an instant success.

saffron1  saffron2  saffron3

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


Export Intelligence Video Series - Meeting Foreign Buyers

See more videos